SiriusDecisions
Develop executive-level content to promote SiriusDecision's products, improve communications across the C-suite and amplify the firm's position as a global leader in B2B research and advisory services.
As the world's leading B2B research and advisory firm, SiriusDecisions provides sales, marketing and product leaders with the information they need to make better decisions, improve performance and accelerate growth. SiriusDecisions turned to RCL Communications to develop content to help educate customers about its offerings, share key trends and enable CMOs to improve interactions with their board of directors and CFO. RCL Communications crafted a series of blog posts on planning assumptions for 2017 aimed at marketing, product management and sales operations executives. The scope of work also included developing two eBooks: CMO Survival Guide: Board of Directors Engagement and CMO Survival Guide: CFO Engagement, made available for download on the SiriusDecisions website.
“Rick has been a tremendous asset in developing high-level content. He understands the messaging required to support product value and promote us as the leading provider for sales, marketing and product executives. He consistently delivers high-quality work and excellent results."
Ashlyn Westling, director of communications, siriusdecisions
