MLB Advanced Media
An expansive visibility campaign to assert MLBAM's leadership in delivering world-class digital experiences and streaming technology for sports and entertainment partners.
MLB Advanced Media (MLBAM), the Internet division of Major League Baseball, engaged RCL Communications to energize visibility for its world-class digital experience and streaming capabilities. RCL Communications teamed up with MLBAM's VP Communications to generate high-level media coverage, secure keynote speaker slots, create fan-based events and support MLBAM’s At Bat app and All-Star Game voting. Notable feature segments aired on Charlie Rose, MSNBC's Morning Joe, CNBC, Bloomberg and CBS This Morning, with extensive print coverage in Forbes, Fast Company, The Wall Street Journal, New York Times, Fortune and Marketwatch. Keynote speeches were secured with Advertising Age, Fortune, Advertising Week, Internet Week and The Paley Center.
“Rick worked closely with our communications team to identify new ways to tell our story and gain distinctive visibility during a critical growth period for MLB Advanced Media.”
Bob Bowman, President, Business and Media, Major League Baseball
