As the country's number one hospital for orthopedics, Hospital for Special Surgery (HSS) wanted to increase visibility in Connecticut following the opening of its Outpatient Center and Sports Rehab facility in Stamford, and showcase its new collaboration with Stamford Health. RCL Communications developed a multi-tiered program to promote the hospital's regional expansion through media introductions; interviews with local radio, broadcast and print media; affinity marketing programs with cultural institutions and endorser groups; and weekly content campaigns to showcase HSS's musculoskeletal expertise.